An Essay I wrote for my Intro to PR Class
Summarizing an article from a Public Relations Trade Journal
and giving analysis.
"Blessed are the peacemakers"
Chester Burger and Hugh M Culbertson
Public relations Quartly Vol. 52 Issue 3
This article reviewed the book “Blessed are the peace makers” by S. Jonathan Bass.
The book takes a look at the events that lead to Rev. Martin Luther King writing his famous
“Letter from Birmingham Jail”. The authors of this article take a look at the lessons that a public
relations practioner can learn from the activities that are covered in the book.
First, do positive things, rather than just talk, to counteract the negativity of attacks. Rev.
King and his group issued a statement on January. 18, 1963 calling for school integration in the
face of recently elected Gov. George Wallace’s call to resist implementation of the Brown vs.
Board of Education de-segregation ruling.Second, take the high ground in a symbolic way. Rev.
Earl Stallings was mentioned in the book as having gained positive mention in King’s letter. He
welcomed blacks into his church on easter Sunday. The third lesson is to cultivate a trusting
relationship with all factions in the client organization. Rev. Earl Stallings and Rev. Edmund
Ramage both welcomed blacks to there easter Sunday service. These ministers remained in their pulpits despite death threats and slashing of their tires.
Doing the right thing in the face of opposition within an organization one serves in is not
always easy for a public relations practioner to do. The pr rep could resign in the face of such
pressure. However, He or she can then have little impact on the organization served.
This was a very effective article. Rev. King was a true example of honesty and perseverance. A good example for a public relations career.
Sunday, February 22, 2009
Political Prophecy
An Essay I wrote for my Intro to PR Class
Summarizing an article from a Public Relations Trade Journal
and giving analysis.
Political Prophecy: A 2008 slam-dunk for blogs
Author: Wes Pedersen
Public Relations Quartly Volume 52 Issue 2
This article discussed the economic job pressures currently on the news business. In2005, Bill Keller who is the executive editor of the New York Times announced steep editorial job cuts due to the economic Job pressures. He confessed that the pressure has been so unrelenting over the years that no relief was in site.The pressure is coming from numerous fronts. The Rupert Murdochs of the journalist world seek to buy and change the most famousand most powerful dynastic names in the business. Then there are the bloggers who have proved to be not only simply commentators but, in some cases, genuine political powerhouses. The three that are well known are The Drudge Report written by Matt Drudge who broke the Clinton-Lewinsky story, The Huffington Post written by Ariana Huffington and The Politico wich is the 1st of the day reading for many in capitals around the country.
The Idea that’s offered here is clear: Public relations practitioners need to get with thefuture;
its here now. Cyberspace journalism offers vast opportunities for the innovative PR practitioner. This is something that I agree with 100%, with accusations always being made that the news media is all liberal and several outlets are becoming less objective. The blogs seem to be the only way to get out a message that will not be so heavily monitered by the people of the world that are so politically polarized.It could also provide the PR practioner with an outlet that is less likely to change the message they are trying to get across as opposed to an editor possibly changing the message and distorting it.
The article states that radio and tv remains the preferred outlets for many on the outside trying to get the word in but also it asks the reader to watch the power demonstrated by blogs this year and the next. This is very true as President Obama used the blogs as one of his tools during the election. The article ends by asking the reader to say a prayer for the famous name newspapers that have been used by so many PR campaigns in the past. They can still be important if only for the old line seal of approval they seem to affix to the message. But in dealing with politics, you’ve got to focus on blogs these days.
Summarizing an article from a Public Relations Trade Journal
and giving analysis.
Political Prophecy: A 2008 slam-dunk for blogs
Author: Wes Pedersen
Public Relations Quartly Volume 52 Issue 2
This article discussed the economic job pressures currently on the news business. In2005, Bill Keller who is the executive editor of the New York Times announced steep editorial job cuts due to the economic Job pressures. He confessed that the pressure has been so unrelenting over the years that no relief was in site.The pressure is coming from numerous fronts. The Rupert Murdochs of the journalist world seek to buy and change the most famousand most powerful dynastic names in the business. Then there are the bloggers who have proved to be not only simply commentators but, in some cases, genuine political powerhouses. The three that are well known are The Drudge Report written by Matt Drudge who broke the Clinton-Lewinsky story, The Huffington Post written by Ariana Huffington and The Politico wich is the 1st of the day reading for many in capitals around the country.
The Idea that’s offered here is clear: Public relations practitioners need to get with thefuture;
its here now. Cyberspace journalism offers vast opportunities for the innovative PR practitioner. This is something that I agree with 100%, with accusations always being made that the news media is all liberal and several outlets are becoming less objective. The blogs seem to be the only way to get out a message that will not be so heavily monitered by the people of the world that are so politically polarized.It could also provide the PR practioner with an outlet that is less likely to change the message they are trying to get across as opposed to an editor possibly changing the message and distorting it.
The article states that radio and tv remains the preferred outlets for many on the outside trying to get the word in but also it asks the reader to watch the power demonstrated by blogs this year and the next. This is very true as President Obama used the blogs as one of his tools during the election. The article ends by asking the reader to say a prayer for the famous name newspapers that have been used by so many PR campaigns in the past. They can still be important if only for the old line seal of approval they seem to affix to the message. But in dealing with politics, you’ve got to focus on blogs these days.
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